Should you consider Salesforce in 2021?

The COVID-19 pandemic has changed the world and the way we embrace digitalization. Today there is no doubt that 2020 accelerated the pace of digital transformation and pushed business into a completely new mindset. The way we manage and operate with data is becoming a significant differentiator for those who succeed or fail in this new realm.

When it comes to the right tools for going digital businesses had a large pool to choose from long before the pandemic struck. Salesforce has been a dominant leader in the world of cloud CRM solutions over the last two decades. But what exactly is Salesforce today and should you consider it for your organisation in 2021?

What is Salesforce?

Salesforce is a major innovator in the world of tech. They took a historically complex concept as CRM (Customer Relationship Management) and transformed it through the power of the cloud. Before becoming a SaaS (Software as a Service) phenomenon CRM has been solely available on-prem with limited scope and reach. Upfront implementation and running costs were also something that few businesses could afford.

Although it started with CRM, today Salesforce is so much more than just a cloud CRM company. Salesforce is a customer experience ecosystem boasting innovative and smart cloud solutions for anything a company or a government may need to guarantee a seamless customer journey. 

What value would Salesforce bring to my business?

Knowledge. Transparency. Flexibility. 

If you feel like you have no control over the flow of data in your organisation then you probably don’t. Salesforce is designed to offer a complete 360 degree customer overview but also provide a solid perspective on important internal processes that might need optimization or timely attention.

Simply put Salesforce is the digital backbone of your organisation. It could act as a Single Source of Truth and provide you with quick insights as well as a general overview of how business is performing.   

Furthermore, besides just SaaS, Salesforce is also a PaaS (Platform as a Service) allowing you to craft and develop your own applications and use them to supplement current processes or monetize through the largest business app market in the world - the AppExchange.

Reach out today and let’s discuss the best possible applications of Salesforce into your business organization.