Three ways the cloud could transform your business
The cloud is an agile and powerful tool that could transform business and offer new ways to boost customer experience like never before.
Today the cloud is almost everywhere around us and delivers data for most of our daily activities like searching the web, looking up a location on the map, watching online video clips or browsing through different social media content. Nevertheless, some businesses are still sceptical about the cloud’s potential to function as a viable tool. Security and privacy are often the concerns along with user licenses, of course.
There is no magic to the nature of the cloud, of course, it is just a vast technological infrastructure that allows us to tap into resources that we would otherwise need to invest hundreds of millions to acquire and support. It is a simple idea that brings huge benefits for the world of business. The cloud allows us to do things faster and more efficiently than ever before.
Thanks to the cloud and the cloud based platforms like Salesforce (see what is Salesforce), for example, we get to move quickly through multiple different workflows and scale up productivity dramatically. The execution speed of operations is crucial for successfully entering the new digital business age and the world of Industry 4.0. Just think about how long it would take us normally to complete the process of generating a new lead, following up, scheduling a demo or а talk, closing the deal and then providing support. It is a mundane and tedious task. Even more so if we are using the old ways of gathering non-digital data from multiple sources.
Thanks to the cloud we get to move at the speed that clients would appreciate and offer them quick quotes, relevant offers, targeted solutions and swift support without any unnecessary delays.
Omnichannel presence and communication
Today we have many different ways to communicate with our customers - email, phone, web, social media, chatbots, messengers etc. If those tools aren’t properly integrated into a single platform, a single source of truth, then we would not be able to offer the ultimate customer experience our clients deserve. Different communication channels shouldn’t present any challenges at all, on the contrary, they would allow us to offer the absolute tailored customer experience. This way we get to suit our clients with the communication tool they feel most comfortable with. The cloud empowers us to always stay a click away from the most current and relevant customer data. Thus, we get to make better data-driven decisions with ease without wasting any time at all. The bottom line about communication would be that the cloud facilitates the transformation from a business-oriented to a customer-centric organisation.
The multiple versatile applications of the cloud bring along a completely new business culture. We call this digital transformation. It is the journey of combining people, technology and processes into the foundation of a new business framework of optimisation, automation and greatly enhanced productivity. Going digital and moving to the cloud would be just the first step though. Then it comes the challenging part. How do we change our habits and adapt? It would most definitely take time and a lot of effort. Nevertheless, there could not be a greater motivator than the results one would get when completing a given task with just a couple of clicks that would normally take hours of admin work.
Curious to find out how the cloud could transform your business?
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