What is Salesforce?

The name of the US born and globally spread brand has been around for two decades. Starting from a small apartment office in San Francisco back in 1999 the company has grown to a global corporation with more than 150 thousand customers all over the world. In fact most of us probably interact with their customers on a daily basis without even knowing.

Everytime we contact, inquire or transact with a company we create data. The way companies treat that data is a major differentiator for their own success in the long term. Salesforce is a brilliant example of doing what you preach through determination and great methodical use of data. The company’s two-digit growth figures over the last decade clearly indicate that their acclaimed magic actually works. Our mission at EnterCRM as a registered Salesforce partner in Bulgaria is to help more businesses discover the power of the Salesforce platform. In order to achieve that goal we need to first do some house cleaning and clear the term. So what in fact is Salesforce?

Salesforce as a tool

According to Gartner Salesforce is the best CRM in the world with a market share of about 20%. But is Salesforce just a CRM? Although it has been the engine of its growth back in the day, Salesforce has grown to be so much more than just another CRM tool. Today we can use Salesforce as a CRM that handles service and marketing activities, create customized client communities and empower users with a solid and reliable embedded communication channel. And that’s just the beginning. In order to explore the true power and potential of Salesforce we need to look under the hood.

Salesforce as a platform

The Salesforce platform is a powerful and flexible way to leverage your data through solid and fully tailored solutions built on the cloud. Nowadays apps dominate the way we interact with data in our daily lives. No matter if it’s ordering food, browsing videos, chatting with friends or shopping online, we use apps to navigate the complexity of data and filter out content that is relevant to us. Therefore, Salesforce makes it possible for any business to create its own apps and components on the platform without investing months or even years in development. Developing custom apps and Salesforce platform based solutions has been a major focus of our work at EnterCRM for the last 6+ years. Today we bring that experience to you with our efforts to make your digital transformation feel like a breeze. Apart from building apps, Salesforce is also a great way to integrate different sources of data into a single easy to navigate and understand user interface. Most businesses rely on information coming from different channels, silos and sources. A successful Salesforce integration could save time, unnecessary cost and most importantly the need of dedicated human resource.

Salesforce as an ecosystem

Just like the apps on your phone, you could extend Salesforce functionalities with free and paid third party apps for the app market called AppExchange. Furthermore, if you have an idea we could develop a specific app for you that you could list on the app market and monetize. This way you could connect to a huge family of business professionals using the Salesforce platform and offer your products/services in a completely new way. Salesforce allows you to connect to a new world of opportunities and expand the reach of your business. It’s an ecosystem that is constantly growing and evolving while bringing new exciting tools.

To sum up, Salesforce is a cloud based business platform that empowers people to achieve more through smart and intelligent management of data and processes. The Salesforce platform is known to be one of the best solutions when it comes to CRM but today it is so much more than that. It is a fully-fledged business solution that gives people in an organisation a transparent and shared 360 degree look on the customer.

Considering a Salesforce implementation or Salesforce integration with ERP or other third party data provider? We can help. Reach out and let us know more about your specific challenge.